Prasenjit Chakrabarty

-BE, MBA, PhD*

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Biography

  • Drove large teams to transform business operations, exceed stretch targets, and execute shared vision across procure-to-ship and order-to-cash cycles for 25+ years, including 12 years of full P&L leadership.

  • Delivered end-to-end digital transformations integrating SAP S/4HANA, IoT, AI, and robotics; commissioned advanced equipment lines (Krones, KHS; ₹250 Cr); guided workforce transitions including three Long Term Settlements and teams of up to 1,000 people.

  • Mentored 1,500+ postgraduate and undergraduate management students toward personal and career success through practical teaching and coaching; trained 54+ government officials under the PMFME entrepreneurship program.

  • Published 23+ research papers within a single calendar year in reputed, indexed, peer-reviewed journals and leading conference proceedings.

Conference Paper

  • Chakrabarty, P., & Sinha, R. (2023). A hybrid deep learning and XGBoost framework for predicting OTT subscription timing based on user behavior analysis. In 2023 IEEE World Conference on Applied Intelligence and Computing (AIC) (pp. 25–30). IEEE. 
  • Chakrabarty, P. (2025, July). Predicting OTT subscription behavior using deep learning: A multi-class classification approach with feature engineering and class imbalance handling. Paper presented at the International Conference on Engineering, Technology & Management (ICETM), IEEE.
  • Kumari, M., Sinha, R., Chakrabarty, P., & Hasnain, M. G. (2024). Enhancing digital currency pricing with machine learning models. In Proceedings of the International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE. ISBN: 9798350370249.
  • Kumari, M., Sinha, R., Chakrabarty, P., & Qamar, N. (2024). Exploring machine learning’s impact on digital marketing. In Proceedings of the International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE. ISBN: 9798350370249.
  • Sinha, R., Kumari, M., Rallan, R., Chakrabarty, P., Hasnain, M., & Qamar, N. (2025). Comparative analysis of Indian legal text documents using large language models. In R. Sinha (Ed.), Lecture Notes in Networks and Systems (pp. 323–334). Springer.
  • Chakrabarty, P., Das, D., Singhwal, N., Geetha, P., Parthasarathy, J., Biswas, S., Kumar, S., & Sudhin, S. (2025). Cross-disciplinary collaboration: Bridging management and computer engineering for innovation. Journal of Information Systems Engineering and Management, 10(3).
  • Sinha, R., Gupta, S., Chakrabarty, P. (2025). An Analysis of Rising Security and Privacy with Technological Advancement. In: Suhag, S., Thakur, T., Mishra, S. (eds) Future Power Network and Smart Energy Systems, Volume 1. FPNSES 2023. Lecture Notes in Electrical Engineering, vol 1463. Springer, Singapore.
  • Chakrabarty, P., & Sinha, R. (2025). Investigating the effects of emerging technologies on AIDA and marketing mix in Indian digital marketing. Advances in Consumer Research.
  • Chakrabarty, P. (2025). Digital marketing evolution and its societal impact on India’s software and allied industries. Journal- Academy of Marketing Studies
  • Chakrabarty, P., & Sinha, R. (2025) AI Powered digital marketing: The future of personalized experiences. In Proceedings of the 3rd International Conference on Futuristic Technology (INCOFT 2025) (Vol. 3, pp. 206–213). SCITEPRESS – Science and Technology Publications. 

Journal Paper

  • Chakrabarty, P, Sinha, R. (2025). Exploring the digital marketing dynamics of MSME technology services companies in India. Journal of Information Systems Engineering and Management, 10(15s).
  • Chakrabarty, P. (2025). Digital marketing evolution and its societal impact on India’s software and allied industries. Journal- Academy of Marketing Studies
  • Chakrabarty, P., & Pandey, D. (2025). Decoding the marketing mix: A systematic review of its influence on consumer purchase decisions. Journal of Emerging Technologies and Innovative Research (JETIR), 12(7), Article JETIR2507574.

Lately 

  • Selected as a Lifetime Fellow- Institute of Directors (IoD)
  • Recognized digital marketing researcher earning official copyright for pioneering SaaS industry analysis in India.
  • Australian Patent Registration on Oct 2024- Smart Processing Device for SEO
  • Best Track Award – for Paper Presented in ICMC- MICA
  • Recipient of Yatte Minahare Award by Suntory, Japan

Professional Experience 

  • Founder & Director, 03/2021 – Current |Parallox Soft Pvt Ltd – Executive
  • Faculty, 10/2021 Current |Techno India Group – Kolkata, India
  • Plant Head/ General Manager |2019 – 2020| Beam Suntory – New Delhi, International Division Madrid
  • Grade- General Manager |2015 – 2019| Carlsberg India- Delhi NCR, Kolkata, Bihar India
  • General Manager, United Breweries Ltd. |2013-2015| – Punjab, India
  • General Manager- Plant & Projects, Berger Paints India |2009-2013|- Goa, India

Education 

  • PhD – Management| Thesis Submitted- November 2025 | CGPA 7.5- stood second in the class
  • MBA- S P Jain Institute of Management & Research, Mumbai| CGPA- 8 of 10
  • BE (Chemical)- Jadavpur University Kolkata- 1988-1992

Professional Certification

  • CERTIFIED INDEPENDENT DIRECTOR- REGISTATION NUMBER- IDDB -PA-202301-046208
  • Master Trainer on PMFME by NIFTEM Ministry of Food Processing
  • Master Trainer on PMFME by NIFTEM Ministry of Food Processing
  • Managing Essentials- Harvard Business School
  • Marketing Analytics BY Meta
  • Project Management Professional- Google
  • Lean 6 Sigma Black Belt- Simplilearn
  • SAP Professional Fundamentals- SAP
  • No Code Machine Learning- Simplilearn with Purdue Universty
  • Principle of sustainable Finance- Erasmas University- Rotterdam.
  • Risk Management Professional- Knowledge Academy UK
  • University of Bocconi- Corporate Sustainability- Understanding & Seizing the Strategic Opportunity
  • ISO 9000 & ISO 14000 Lead Auditor
  • Insurance- • IRDA IC 38 Exam

Academic and professional insights by Prasenjit Chakrabarty.

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